Best for Britain’s method for approaching every issue that it tackles.

  • Ask. Every action begins with us putting the right questions, to the right people.Whether it’s our gold-standard MRP polling to find out the latest Westminster Voting Intention, or gathering evidence through the UK Trade & Business Commission and APPG on Coronavirus.
  • Listen. Once we’ve asked the right question, it’s important to hear, and learn, the right lessons from the answers being given.Best for Britain seeks to challenge the conventional wisdom, on a wide range of political issues, through innovative qualitative research, such as focus groups and analysis of our own, or third party, data.
  • Think. What sets us apart from other organisations is our ability to design solutions from our research, rather than just publishing our analysis of the problems for others to fix.From trade recommendations drawn up by our Policy & Research team, to building tactical voting tools that answer the questions that voters have always wanted to ask
  • Do. And the biggest difference? We make change happen, by putting the research, the tools, and the right people, together, so that they can do something about it.