Today, Best for Britain CEO Naomi Smith introduced Liam Byrne MP and Professor Bobby Duffy to present the latest findings from Decoding Populism.
The data presented is from the second phase of Decoding Populism, an ongoing and expansive study to examine the characteristics, motivations and priorities of potential Reform UK voters has revealed the issues on which Nigel Farage could be most electorally vulnerable.
In this webinar, Naomi, Liam and Bobby, examined what messaging is most effective in influencing these voters as well as exclusive findings on who they view to be the UK's 'antagonists' while discussing unpublished analysis of populist rhetoric and funding.
- Naomi Smith is CEO of Best for Britain
- Liam Byrne is MP for Birmingham Hodge Hill and Solihull North, and Chair of the Business and Trade Committee
- Professor Bobby Duffy is Director of the Policy Institute, King’s College London