The UK holds a vast network of embassies and trade agreements that offer invaluable assistance to domestic companies. However, in an era of increasing protectionism, it is crucial for the UK government to not only strengthen existing agreements and establish new ones but also emphasise the importance of effective implementation.
Recognising the significance of the UK's soft power and world-renowned universities is vital and warrants appropriate attention. By prioritising these aspects, the UK government can ensure that UK companies receive the necessary support and resources to thrive on the global stage.
Instead of exclusively focusing on its own trade deals as the ultimate objective, the government should adopt a facilitator role to promote the success of UK companies. By creating an enabling environment that nurtures business growth, the UK government can enhance the competitiveness of the UK in the global market, thus contributing to the country's overall economic prosperity.