NEW POLL: Two-thirds oppose no-deal as new report highlights ‘reasonable’ day one scenarios for Brexit

In a major new report, non-partisan group Best for Britain assesses the domestic impact of Britain leaving the Brexit transition period without a UK-EU trade deal at the end of this year.

The report integrates new and unreleased polling conducted earlier this month with a collation of reasonable 'day one' no deal outcomes.

Key facts

Coronavirus has already hit British business hard

  • 73% of people have noticed high street shop closures
  • A third of Brits say they will spend less time shopping and socialising in high street shops and pubs this Christmas

Leaving the Brexit transition period could be a fatal blow

  • Queues of up to 7,000 lorries at Dover
  • Imported food delayed getting to the shelves, parts for manufacturers waiting at the border, perishable goods rotting
  • New administrative red tape for businesses at customs
  • Vital medicines delayed
  • Protections for special goods, like Scotch whisky, lost

What does the new polling say?

Ahead of this week's crunch European Council summit, over 8,000 people were asked their opinion on whether ‘it would be a good outcome or a bad outcome for the UK to leave the transition period out of the European Union without a deal?’ with two-thirds (64%) of those expressing an opinion saying they thought the no-deal would be a ‘fairly bad’ (38%) or ‘very bad’ (26%) outcome.

There was strong opposition to a no-deal outcome in every region of the UK surveyed — including in the northwest, northeast, and the Midlands, areas that are regularly associated with the vote to leave the EU in 2016. In Scotland, around four-fifths (78%) thought leaving the transition period without a deal would be a bad outcome.

The poll, which was run for Best for Britain by focaldata, also reveals consumer confidence in the UK economy is at an all-time low, with new MRP analysis showing that voters in key swing seats are concerned for their local economies. In so-called former 'Red Wall' seats, those constituencies which were instrumental in the Conservatives 2019 landslide victory, voters overwhelmingly report job losses and closures of local business. More than two-thirds of people in the totemic constituency of Workington say they have witnessed this downturn in their town. And fewer than one in ten ‘Red Wall’ voters report that they will be spending more money in their communities this Christmas.

Drawing from Best for Britain's August 2020 report ‘The UK’s Negotiations with the EU on a New Trading Future – Aspirations, Benchmarks and Measures of Success’, written by two senior Australian trade experts, the new report analyses the impact the failure to strike a deal would have on sixteen areas of trade in goods and services. From scotch whiskey and the automotive industry to shortage of vets, the report details key industries, professions or products which will be immediately impacted on day one of a no-deal exit.

Overall, the report provides a qualitative assessment of Britain going into 2021, and the challenges it faces without a solid trade agreement with its closest ally.

About the poll

You can download the full report here.

Focaldata/Best for Britain poll. 8,152 UK adults surveyed between 19th-23rd September 2020.

Question: Do you think it would be a good outcome or a bad outcome for the UK to leave the transition period out of the European Union without a deal?

Of those who expressed an opinion:


A very good outcome – 13%
A fairly good outcome – 24%
A fairly bad outcome – 38%
A very bad outcome – 26%


North East
Total good: 36%
Total bad: 63%

North West
Total good: 38%
Total bad: 63%

Yorkshire and the Humber
Total good: 40%
Total bad: 60%

East Midlands
Total good: 40%
Total bad: 61%

West Midlands
Total good: 37%
Total bad: 63%

East of England
Total good: 37%
Total bad: 62%

Total good: 28%
Total bad: 70%

South East
Total good: 38%
Total bad: 61%

South West
Total good: 41%
Total bad: 60%

Total good: 42%
Total bad: 57%

Total good: 23%
Total bad: 78%

Speak out by contacting your MP

Use Best for Britain's simple online tool to send a message to your MP. Let them know you think Britain should keep to its promises on the international stage. Let them know we need a proper trade deal with Europe.