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As speculation over the Budget continues, Best for Britain has tested where the public, and key segments of Reform UK's base, think the Chancellor should raise taxes. The latest findings...

This report presents the third set of results and key findings of a comprehensive public opinion survey of 4,368 adults carried out by YouGov on behalf of Best for Britain between 5th - 10th September 2025. This report builds on previous Best for Britain research which focused on public attitudes towards Brexit, ahead of the Budget of November 2025, and public views on the biggest issues facing the UK, and local communities.

Best for Britain's latest polling report suggests that the cost of living is the top priority for people both nationally and locally. Conversely, the salience of immigration and asylum drops from the second most prominent issue in aggregate, to the seventh, when the biggest issues facing the UK are reframed to individuals and local communities.

Best for Britain's latest polling report suggests that despite Reform UK’s surge in popularity, the view that Brexit has been more of a failure has increased in support across the supporter bases of all main Westminster parties.

Ahead of the Conservative Party’s 2025 conference in Manchester, exclusive new polling by YouGov for Best for Britain reveals that people who say they intend to vote Conservative at the next general election are now more than twice as likely to consider Brexit a failure for the UK (46%) compared to a success (22%).

A majority of people who voted Labour in July last year have said they think things in the UK are heading in the wrong direction - with almost two thirds pinning the blame on Brexit. Ahead of Labour’s 2025 party conference, an exclusive YouGov poll of more than 4,000 people commissioned by Best for Britain has found that the electoral coalition - who swept the party to power just fourteen months ago - is increasingly unhappy with the direction of the country.

This report summarises the results and key findings across two comprehensive public opinion surveys carried out by YouGov on behalf of Best for Britain in March and April 2025, in the lead up to the UK-EU Summit held on 19 May 2025.

Best for Britain has created this evidence submission for the Environment, Food and Rural Affairs Committee, in response to the Committee’s inquiry on animal and plant health. The submission provides...

The following is Best for Britain's written evidence to the House of Commons' Business and Trade Committee’s inquiry on UK trade with the US, India and EU. The inquiry is...

Who are Reform UK's Voters? A new study has identified 5 distinct groups among those thinking about voting for Reform at the next GE. Research shows these voters share feelings of frustration but have relatively diverse backgrounds and policy positions.

2024 was a year of seismic political change. And Best for Britain was ready for it. Against the backdrop of increasing global conflicts, the re-election of Trump as US President and the rise of Reform UK as an electoral force, we set out with a bold objective: to help deliver a change of government and lay the foundations for a meaningful reset of the UK’s relationship with Europe.

New data shows strong public support for the government to go further in securing better trade terms with the EU including among Labour voters who are now considering voting for Reform UK. As the UK prepares to host EU leaders at a summit to agree greater cooperation, a poll of almost 5,000 people undertaken by YouGov on behalf of Best for Britain asked what people would accept to secure better trade terms with the EU.

A new poll commissioned by Best for Britain by YouGov of almost 5,000 people found that when it comes to negotiations with the EU, Brits expect trade to be the...

New Best for Britain polling finds Brits want the government to respond to new US tariffs by deepening ties with our main trade partners such as the EU. A poll...

The YouGov poll commissioned by Best for Britain found that 46% of respondents think a new trade deal with the UK’s largest market is a better way to grow the...

We commissioned YouGov to poll almost 15,000 people in Great Britain on whether they support or oppose the UK and EU agreeing to a Youth Mobility Scheme to allow 18-30 year olds to move between and work or study in the UK and EU. The poll found an overwhelming majority want the UK Government to work with the EU to increase the ability of young people to travel and work. Every constituency in Great Britain is predicted by the MRP analysis to favour supporting both lengths of YMS.

Best for Britain asked Frontier Economics to independently model the economic effects of alignment rules and standards for goods and services between the UK and the EU within the UK Government’s negotiating red lines of ‘no return to the single market, customs union or freedom of movement’. The modelling also considered the United States potentially levying tariffs on the UK and other trade partners. 

MRP predicts only two GB constituencies would not support the UK becoming more closely aligned with EU standards and regulations. Every other constituency would support being more closely aligned.

MRP analysis predicts every GB constituency except Clacton would support the UK accepting some EU rules in return for improved trade with the EU.

MRP analysis predicts a majority of GB constituencies would overall support the UK being required to follow all EU rules in return for improved trade access.

Best for Britain's massive new MRP poll reveals that every constituency in Great Britain thinks the Government should prioritise trade with the EU over the USA and other countries.