Best for Britain and Frontier Economics will continue to model and publish research, using methodology accepted by government economists, to demonstrate to policymakers which fixes to our relationship with Europe deliver the most growth. In the face of Trump’s threats of tariffs, this is crucial to delivering the growth that puts more money in voters’ pockets to stop people turning to Farage for solutions to their legitimate problems. Read our research to show HM Treasury what growth can be gained.

It’s vital that industry, from enterprise leaders to small business owners, make it clear what damage has been done to them and their businesses, and back the proposals, published by Best for Britain and the UK Trade & Business Commission, that fix the problems Brexit created for them. Best for Britain is seeking out small businesses, often on LinkedIn and from local newspaper articles, to arm them with the tools they need to take their concerns to their MP and ministers. And we will continue to work with the biggest businesses. 

Back in 2022 people often asked why Best for Britain was still measuring support for Reform UK (formerly the Brexit Party) because it looked like Farage had virtually retired and their best days, at least electorally, were behind them. For years Best for Britain has remained vigilant for a Preston Manning-style comeback and takeover of the Conservative party, which in 2025 not only feels possible, but increasingly probable. The first-past-the-post voting system will produce highly unpredictable results if four parties can achieve either side of 20% of the popular vote, why is why Best for Britain is committed to publishing seat-level estimates, despite the high cost of this type of polling. This allows us to focus our pre-emptive efforts on parts of the country where Reform UK could make gains at the next election.

In the past we could get away with simply monitoring a handful of platforms, like Twitter and Facebook, to find out what populist and extreme right groups were trying to tell voters online. The proliferation of podcasts, live broadcasts on Youtube, ephemeral content on Tiktok and Instagram, and gaming streams (now used for political chats) like Kick and Twitch, have created a multitude of new fronts in the battle for public opinion. Too many of these frontiers are currently missing progressive, internationalist or left-wing voices, contributing to a disconnection between mainstream politicians and young voters. Best for Britain has expanded its monitoring capability to track sentiment across parts of the internet that have been unintentionally ceded to populists and the far-right. This is an important step in helping progressive politicians and campaign groups begin to conquer these new platforms.

Research and opinion polling, which is the bread and butter of Best for Britain’s work, helps us, and others, craft messaging that debunks the myths spouted by the hard-right and the far-right. But it’s also vital that we meet people where they are - not just on social media - but in real life too. In 2025 we plan to reach people on the doorsteps, in the letterboxes, and on the billboards of towns and rural areas where Reform UK are currently making gains. Our aim is to fight divisive rhetoric with hopeful messages that demonstrate there is more  social cohesion than opportunists are trying to portray. In the 2024 general election Best for Britain’s election campaigning reached millions - online and offline - with authentic and emotive visuals and messaging. We take that approach into 2025, because although a general election is four years away, this work must begin today to avoid a hard-right take-over in 2029.