A third in almost every constituency to vote tactically as goes live

Tactical voting recommendations for the General Election have gone live at as groundbreaking polling and MRP analysis shows unprecedented appetite for tactical voting in almost every constituency.

Using the most up to date MRP polling, constituency level insights and expert analysis, Best for Britain has made recommendations for 451 candidates across Britain with the aim of dealing the heaviest possible electoral defeat for the Government to keep them out of power for at least a decade and to avoid the election of Reform UK MPs. recommends people vote tactically for the Labour Party in 370 seats, the Liberal Democrats in 69, the Greens in 3, the SNP in 7 and Plaid Cymru in 2. No recommendation has been made in the remaining 181 seats, because the opposition party is so far ahead¹

  • In the Prime Minister’s seat of Richmond and Northallerton, where 40% are ready to vote tactically for a change of Government, GetVoting is recommending people vote tactically for Labour.
  • In Godalming and Ash, where 45% say they would vote tactically, GetVoting is recommending a vote for the Lib Dems is the best way to unseat Chancellor Jeremy Hunt

In a UK general election first, Best for Britain’s jumbo-poll of more than 22,000 people and MRP analysis shows that at least a third of voters in 558 constituencies say they would vote tactically to change the Government. In 234 seats this jumps to 40% and in 31 seats, more than half are ready to vote for someone other than their first preference.

The data revealed that tactical voting is intrinsic to Labour’s poll lead with one in five who say they are voting Labour, confirming they are doing so tactically. One in three Lib Dem voters say the same.

Naomi Smith, CEO of Best for Britain and founder of tactical voting website, said,

Tactical voters have already changed the face of this election and by giving them the most accurate and up to date information, they can deliver a historic result on 4 July.

“ is now live and will help voters lock the Tories out of power for a decade and can stop Farage getting a foothold in parliament.”

This poll and MRP analysis of 22,149 people undertaken by Survation on behalf of Best for Britain was carried out between 31st May - 13th June 2024

The seat level analysis of tactical voting is available here.

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