Tactical Voting Toolkit

Welcome to Best for Britain's toolkit for public figures and high traffic social media profiles promoting GetVoting.org


Objectives

  • Keep the Tories out of government for a decade
  • Remove the worst of the current populist MPs
  • We're not just trying to stop the Tories, we need to stop Reform UK too

Key Lines

  • Best for Britain's tactical voting campaign tool can be found at GetVoting.org
  • It's the only tactical voting campaign with its own data
  • Tactical voting only works if you can inform voters of local factors, and the order in which candidates are currently polling
  • With such recent large swings in voting intention and with brand new constituency boundaries, previous election results are not accurate enough
  • The only parties we might possibly recommend are: Labour, Liberal Democrats, Green, SNP, Plaid Cymru
  • Where no recommendation is made we will tell people "vote with your heart"
  • All recommendations will have a full explanation on the page

Key Dates

Tactical Voting recommendations revealed on Monday 17th June 2024 at 10am


Contacts

Cal Roscow
Executive Director of Marketing
Whatsapp : +44(0) 7810 331 846
Email: [email protected]

Niall McGourty
Director of Communications
Whatsapp: +44(0) 7540 100 933
Email: [email protected]

 


Suggested Content for all voters

This campaign is designed to show users how easy it is to get tactical vote recommendations at GetVoting.org.

Suggested caption

Enter your postcode at GetVoting.org to find out how to vote tactically on 4 July

Click to download the sharing images:

Suggested caption

I'm voting tactically at the General Election to change the government.

Find out the tactical voting recommendation for your area, find out if your constituency has changed under new boundaries, and get reminders to bring photo ID on polling day at GetVoting.org

Alternative Images

Square Post (1080 x 1080)

Portrait Post (1080 x 1350)

Landscape Post (1080 x 566)

Story or Reel (1080 x 1920)

Mention

Twitter, Instagram: @bestforbritain

Tiktok: @best4britain

Link

GetVoting.org


Emotive Suggested Content

"Britain Can't Wait" Campaign

In addition to more neutral tactical voting advice, Best for Britain will be promoting GetVoting.org with the "Britain Can't Wait" campaign showing the lives of nine people, all based on true events, who need a change of government at this election. They simply can't wait another five years.

Sandra - a woman who is waiting for an ambulance | Download Video | Tweet/X Post | #SandraCantWait

Ceri - a mum who can't afford to put food on the table and her energy bills | Download Video | #CeriCantWait

Julia - a teacher whose school can no longer afford repairs | Download Video | #JuliaCantWait

Mary - a GP who has to see more patients than is considered safe | Download Video | #MaryCantWait

Hassan - a nurse who is at breaking point | Download Video | #HassanCantWait

Manny & Steph - a young couple whose hopes of buying a house have been dashed | Download Video

Carole - a woman who has been burgled but the police won't attend | Download Video | #CaroleCantWait

Frank - a disabled man who has been assessed as fit to work | Download Video | #FrankCantWait

Watch all the videos

Mention

Twitter, Instagram: @bestforbritain

Tiktok: @best4britain

Link

GetVoting.org


Suggested Content for Anti-Tory Voters

Best for Britain is also running two openly anti-Conservative campaigns, with our 'Must End 4 July' creative and our 'Left on Read' creative. These are cheekier, and we'll be using them across our social media channels in the run-up to the election. Feel free to download and use the creative on your own social media channels.

'Left on Read' campaign

These assets are 30-second mp4 animated videos. Click the GIFs below to download the video files.

Suggested caption

Rishi's left us all on read. The Tories aren't going to fix the problems facing our country - let's get a government that will. Vote tactically on 4 July. Find out how at GetVoting.org

Click to download the videos:

Left on read v1:

Left on read v2:

Mention

Twitter, Instagram: @bestforbritain

Tiktok: @best4britain

Link

GetVoting.org


'Must End' campaign

Suggested caption

Let's end this Tory circus. We can lock these clowns out of power for a decade if we vote tactically on 4 July. Find out how at GetVoting.org

Click to download the sharing images:

Mention

Twitter, Instagram: @bestforbritain

Tiktok: @best4britain

Link

GetVoting.org

 


Suggested 'Photo ID Reminder' Content

This is the first General Election where valid photo ID will be required to vote. Our polling shows as many as five million Brits across the country are unaware of the new rules, including 1 in 4 young people. GetVoting.org lets users sign up to get a reminder in their inbox to bring their photo ID on election day.

Suggested caption

You must now have valid photo ID to vote at the General Election on 4 July! Check the full list of accepted ID and sign up to get a reminder on polling day at GetVoting.org.

Click to download the sharing images:

Mention

Twitter, Instagram: @bestforbritain

Tiktok: @best4britain

Link

GetVoting.org


Add GetVoting to your site

Embed this widget onto your website for your supporters, followers and users to find tactical vote recommendations in their area.

Light mode:

 

<div class="get_voting_form" id="get_voting_form" data-domain="https://staging.best-for-britain.out.re" data-theme="light"></div>

<link rel="stylesheet" href="https://staging.best-for-britain.out.re/app/themes/outlandish/public/postcode_lookup.css?ver=8">

<script src="https://staging.best-for-britain.out.re/app/themes/outlandish/public/postcode_lookup.js?ver=8"></script>

Dark Mode:

 

<div class="get_voting_form" id="get_voting_form" data-domain="https://staging.best-for-britain.out.re" data-theme="dark"></div>

<link rel="stylesheet" href="https://staging.best-for-britain.out.re/app/themes/outlandish/public/postcode_lookup.css?ver=8"> 

<script src="https://staging.best-for-britain.out.re/app/themes/outlandish/public/postcode_lookup.js?ver=8"></script>