Best for Britain is home to hundreds of thousands of supporters, activists, campaigners, partners and real people across the United Kingdom and beyond.
Our campaigns - both field and digital - owe their success to our dedicated and experienced team of campaign strategists, digital geniuses, fundraisers, researchers, press and media experts and political brains.
We have one clear aim: keep the U.K. strongly connected to our nearest neighbours by campaigning for the closest possible future relationship with Europe.
Mark Malloch Brown, Chair
Our board is chaired by Lord Malloch Brown, a former number two in the United Nations as well as a former British Cabinet and Foreign Office Minister. He now sits in the House of Lords and is active both in business and in the non-profit world. He also remains deeply involved in international affairs.
Mark served as Deputy Secretary-General and Chief of Staff of the UN under Kofi Annan. For six years before that he was Administrator of the UNDP, leading the UN’s development efforts around the world. He was later Minister of State in the Foreign Office, covering Africa and Asia, and was a member of Gordon Brown’s cabinet.
Mark is also a Distinguished Practitioner of the Blavatnik School of Government at Oxford University and was formerly a visiting distinguished fellow at the Yale Centre for the Study of Globalisation. He has a number of honorary degrees.
He was knighted in 2007 for his contribution to international affairs. Mark is the author of “The Unfinished Global Revolution” and continues to write, broadcast and lecture about international issues.
Naomi Smith, CEO
Naomi Smith took the reins as CEO of Best For Britain in June 2019, having previous served as our COO.
Immediately before joining Best for Britain, Naomi was Executive Director of Campaigns at the business lobby group London First where she organised the group's campaign in the Capital to stay in the EU at the 2016 EU Referendum. London voted overwhelmingly to remain.
Prior to focusing on her campaigning work, Naomi spent 15 years working in finance and accounting with the likes of Arthur Andersen, Deloitte, and Chartered Institute of Management Accountants, as well as chairing voluntary groups.
She is an extremely experienced communicator, in both the corporate and political worlds, and co-hosts the very popular Remainiacs podcast.