Our Team

We are Best for Britain; the non-partisan campaign group working for an inclusive, confident and united Britain that is outward looking and respected as a trusted partner on the global stage once again.

Our team of polling scientists, researchers, communications experts and digital strategists provide, the public, and parliament, with the data and tools needed to make the best of Britain's departure from the European Union.

Our board is chaired by Lord Kim Darroch, the former UK Ambassador to the United States and previous advisor to the Prime Minister on European Affairs. Kim's diplomatic career spanned four decades during which he worked for both Conservative and Labour Prime Ministers, as Head of the Cabinet Office European Secretariat and the Prime Minister’s Advisor on European affairs from 2004-2007, British Permanent Representative to the European Union 2007-2011. He was National Security Advisor to the Prime Minister 2012-2015 and British Ambassador to the USA from 2016-2019.

Kim's appointment as Chair completes Best for Britain’s transition from temporary campaign to a permanent and non-partisan feature in British politics, promoting international solutions to global problems.

The team is led by Chief Executive Naomi Smith, former Executive Director of Campaigns at the business lobby group London First. Prior to focusing on her campaigning work, Naomi spent 15 years working in finance and accounting with the likes of Arthur Andersen, Deloitte, and Chartered Institute of Management Accountants, as well as chairing voluntary groups.

Our team sub blog

Kim Darroch

Chair of Best for Britain

Maheen Behrana

Senior Campaigns and Policy Officer


Chief Well-Being Officer

Niall McGourty

Head of Press

Rupert Browne

Development Officer

Lauren Tavriger

Press Officer

Jake Verity

Stakeholder and External Affairs Officer

Sajid Masud

Finance and Operations Manager

Julia Meadon

Social Media & Content Manager

Flo Hutchings

Head of External Affairs

Cal Roscow

Director of Development

Naomi Smith

Chief Executive Officer

Cary Mitchell

Director of Operations

Published and promoted by Cary Mitchell on behalf of Best for Britain, the campaign name of BEST FOR BRITAIN LIMITED registered at International House, 24 Holborn Viaduct, London, EC1A 2BN. Best for Britain is registered with The Electoral Commission.

Best for Britain Limited, company number 10436078 registered in England and Wales.
Registered for VAT no. 378894125

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