We are the researchers, data scientists, strategists, and activists, fixing the problems Britain faces after Brexit.
We conduct polling to help politicians lead debate, not follow it. We design policy for whoever is in government, today or tomorrow. And we give voters the tools to speak to, and persuade, those in power. We believe that when we change minds we change politics for the better.
And that all of this is Best for Britain.
Our board is chaired by Peter Norris. Peter has chaired Virgin Group since 2009 and has over 40 years’ experience in business management, investment banking and has extensive knowledge and understanding of the international economy and its impacts on business and international trade. Peter Co-Convened the UK Trade and Business Commission for its first two years of operation.
The team is led by Chief Executive Naomi Smith, former Executive Director of Campaigns at the business lobby group London First. Prior to focusing on her campaigning work, Naomi spent 15 years working in finance and accounting with the likes of Arthur Andersen, Deloitte, and Chartered Institute of Management Accountants, as well as chairing voluntary groups.
Blog
Our team sub blog
Katie Wells
Social Media Manager
Ayesha Chaudhry
Policy and External Affairs Officer
James Coldwell
Senior Manager, External Affairs
Josh Edwicker
Content Officer
Peter Norris
Chair
Dee Easter
Director of HR and Governance
Julia Meadon
Director of Digital
Tom Brufatto
Executive Director of Policy and Research
Wrigley
Chief Wellbeing Officer
Niall McGourty
Director of Communications
Sajid Masud
Finance and Operations Manager
Cal Roscow
Executive Director of Marketing
Naomi Smith
Chief Executive Officer
Cary Mitchell
Executive Director of Operations and Strategy