Our Team

We are Best for Britain; the cross-party campaign group working for an inclusive, confident and united Britain that is outward looking and respected as a trusted partner on the global stage once again.

Our team of polling scientists, researchers, communications experts and digital strategists provide the public, and parliament, with the data and tools needed to make the best of Britain's departure from the European Union.

Our board is chaired by Peter Norris. Peter has chaired Virgin Group since 2009 and has over 40 years’ experience in business management, investment banking and has extensive knowledge and understanding of the international economy and its impacts on business and international trade. Peter Co-Convened the UK Trade and Business Commission for its first two years of operation.

The team is led by Chief Executive Naomi Smith, former Executive Director of Campaigns at the business lobby group London First. Prior to focusing on her campaigning work, Naomi spent 15 years working in finance and accounting with the likes of Arthur Andersen, Deloitte, and Chartered Institute of Management Accountants, as well as chairing voluntary groups.


Our team sub blog

Peter Norris


Martha Harrison

Press Manager (Print and Online)

Ben Stead Lewis

External Affairs Officer

Elsie Gisslegård

Content Executive

David McGregor

Head of Digital Marketing

Dee Easter

Head of HR and Governance

Julia Meadon

Director of Digital

Tom Brufatto

Director of Policy and Research

Maheen Behrana

Head of Policy and Research


Chief Wellbeing Officer

Niall McGourty

Director of Communications

Jake Verity

External Affairs Manager

Sajid Masud

Finance and Operations Manager

Cal Roscow

Executive Director of Marketing

Naomi Smith

Chief Executive Officer

Cary Mitchell

Director of Operations and Strategy