Our Team

We are Best for Britain; the all-party campaign group fighting for British interests in Europe.

Our team of polling scientists, researchers, communications experts and digital strategists provide, the public, and parliament, with the data and tools needed to make the best of Britain's departure from the European Union.

Our board is chaired by Lord Mark Malloch Brown, a former number two in the United Nations as well as a former British Cabinet and Foreign Office Minister. He now sits in the House of Lords and is active both in business and in the non-profit world. He also remains deeply involved in international affairs.

Mark served as Deputy Secretary-General and Chief of Staff of the UN under Kofi Annan. For six years before that he was Administrator of the UNDP, leading the UN’s development efforts around the world. He was later Minister of State in the Foreign Office, covering Africa and Asia, and was a member of Gordon Brown’s cabinet.

The team is led by Chief Executive Naomi Smith, former Executive Director of Campaigns at the business lobby group London First. Prior to focusing on her campaigning work, Naomi spent 15 years working in finance and accounting with the likes of Arthur Andersen, Deloitte, and Chartered Institute of Management Accountants, as well as chairing voluntary groups.

Mark Malloch Brown

Chair of Best for Britain

Naomi Smith

Chief Executive Officer

Cary Mitchell

Director of Operations

Cal Roscow

Director of Fundraising

Kenny Campbell

Director of Communications

Flo Hutchings

Head of External Affairs

Ludo Sappa-Cohen

Head of Press

Julia Meadon

Social Media & Content Manager

Alice Antoine-Gregoire

External Affairs Officer

Laura Savage

Campaigns Officer

Ilana Melka

Digital Media and Marketing Officer

Sajid Masud

Finance and Operations Manager

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