Our Team

We are Best for Britain; the non-partisan campaign group working for an inclusive, confident and united Britain that is outward looking and respected as a trusted partner on the global stage once again.

Our team of polling scientists, researchers, communications experts and digital strategists provide, the public, and parliament, with the data and tools needed to make the best of Britain's departure from the European Union.

Our board is currently chaired on an interim basis by Anatole Kaletsky, a co-founder of Best for Britain and long-standing board member. Anatole is an economist with an international reputation, and is active in the worlds of both business and non-profit.

Anatole is an award-winning author and former economic journalist on The Times, Financial Times, The Economist. New York Times and Reuters. He is now co-chairman and chief economist of Gavekal Dragonomics, an economic consulting and asset management company.

The team is led by Chief Executive Naomi Smith, former Executive Director of Campaigns at the business lobby group London First. Prior to focusing on her campaigning work, Naomi spent 15 years working in finance and accounting with the likes of Arthur Andersen, Deloitte, and Chartered Institute of Management Accountants, as well as chairing voluntary groups.

Our team sub blog

Sajid Masud

Finance and Operations Manager

Laura Savage

Senior Campaigns Officer

Julia Meadon

Social Media & Content Manager

Ludo Sappa-Cohen

Head of Press

Flo Hutchings

Head of External Affairs

Kenny Campbell

Director of Communications

Cal Roscow

Director of Fundraising

Naomi Smith

Chief Executive Officer

Cary Mitchell

Director of Operations

Anatole Kaletsky

Interim Chair for Best for Britain