Change Minds → Change Politics is not just a slogan, it’s a commitment to ensure that everything Best for Britain undertakes is persuasive and changing politics for the better.

It’s the two questions that we ask ourselves every day:

Are we winning people over, or talking into an echo chamber?

Are we making politics better, or are we just adding to the toxicity?

We try to make complex politics accessible to all. And it can be difficult to make dry topics engaging. Just as it can be easy to fall into lazy political point scoring. We don't always get it right. But with Change Minds → Change Politics as our north star, everything we do is an attempt to mend an unprecedentedly polarised political landscape.