The toughest task of all is the most important; people need to be persuaded to reject right-wing opinion. This will take constant and repeated debunking, in the right tone, combined with positive messaging around migration and social cohesion that offers hope for the future. Research can help craft messaging, but innovation is required to make sure the messages reach the right people, in the right way. Best for Britain firmly believes that when we change minds we change politics for the better. And we are committed to working with everyone who shares that belief.