Enormous poll shows strong majority want change at the next election

A major new poll suggests that time could soon be up for the Tories, with a majority of Brits in favour of a change of Government.  

The enormous new poll of almost 25,000 people carried out by Focaldata on behalf of Best for Britain, the organisation behind powerful tactical vote site, found that a staggering 63% of people think it’s time for a change of government, while less than a quarter (24%) think the current government should remain in place. 

A change of government was the most popular option across all demographics assessed, including age, gender, ethnicity, religion and income level. This includes those groups traditionally more supportive of the Tories, such as over 65s and those in the top income bracket. 

Polling also shows that a fifth (19%) of those who say they still intend to vote Conservative in their area  want a change of government. 

The findings come as Sunak faces near open rebellion from within his own party over his leadership. At the start of the year,  Best for Britain’s constituency-level polling showed that Labour Leader Sir Keir Starmer is the most popular choice for Prime Minister in 390 seats, including Sunak’s own North Yorkshire constituency of Richmond. Sunak was only the most popular candidate in four out of 632 seats in Britain. 

Further analysis of this new poll shows that of those who say they ‘don’t know’ how they will vote, 56% think it’s time for a change of government indicating that potentially 2 million voters who want change remain unsure how best to vote to achieve it. Websites like, which provide information on who is best placed to beat Conservative candidates, could be instrumental at the next election.

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A majority of all age groups support a change of government by a significant margin. Even over 65s who had the highest support for keeping the government the same had a majority wanting a change of government with 54% saying it is time for a change.

An analysis of the poll by the salary incomes of respondents shows that, again, all salary bands say it's time for a change of government. Those earning over £100,000 were most split on whether to change the government but still 50% answered "time for a change" against 42% who want to keep the government the same. 

About the poll

A national representative poll carried out by Focaldata on behalf of Best for Britain asked 24,954 adults the question "Thinking about the UK, is it time for a change of Government, or do you think the current one should stay in the next General Election?". The data tables can be found here.