Back in 2022 people often asked why Best for Britain was still measuring support for Reform UK (formerly the Brexit Party) because it looked like Farage had virtually retired and their best days, at least electorally, were behind them. For years Best for Britain has remained vigilant for a Preston Manning-style comeback and takeover of the Conservative party, which in 2025 not only feels possible, but increasingly probable. The first-past-the-post voting system will produce highly unpredictable results if four parties can achieve either side of 20% of the popular vote, why is why Best for Britain is committed to publishing seat-level estimates, despite the high cost of this type of polling. This allows us to focus our pre-emptive efforts on parts of the country where Reform UK could make gains at the next election.