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Why are the messages different for different MPs?

A:

Hey-MP.uk allows us to create campaign strategies with tailored messages to MPs. That means we can use our knowledge and political expertise to make sure each MP receives messages that are going to be influential on their opinion or which match or respond to the positions they or their party have taken previously on a campaign issue.

At its simplest, it means when certain MPs have already declared their support for Best for Britain's campaign aims we can update Hey-MP.uk so that the email and Tweet templates thank them for their support. But it allows us to do so much more - we can tailor messages down to individual MPs and update the templates in response to events.