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Annual Report 2024

2024 was a year of seismic political change. And Best for Britain was ready for it.

Against the backdrop of increasing global conflicts, the re-election of Trump as US President and the rise of Reform UK as an electoral force, we set out with a bold objective: to help deliver a change of government and lay the foundations for a meaningful reset of the UK’s relationship with Europe. 

Our tactical voting campaign was the largest in UK political history. Through GetVoting.org, millions of voters were able to make informed tactical decisions at the ballot box, contributing directly to the election result. Our analysis found that five million people voted tactically in 2024 and that without our campaign the Conservatives would have won 91 extra MPs.

But our work in 2024 wasn’t limited to the election. We influenced political debate, provided vital opinion polling, research and insight, and amplified public demand for practical fixes to the problems Britain faces after Brexit. From championing a Youth Mobility Scheme with the EU to exposing the real cost of Brexit and tracking scandalous government spending, Best for Britain and all our supporters have made an impact.

Now, as we look to 2025, our mission continues with renewed urgency. With a new UK Government open to resetting ties with the EU, we will seize the opportunities for change.

We know that a closer relationship with Europe is not only possible, it is what’s best for Britain.

Thank you for your support, and to all those who have taken part in our campaigns or donated money, time or energy towards what we do.

Peter Norris
Chair

Naomi Smith
Chief Executive Officer

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